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Bart & Judy’s

The Best Chocolate
Chocolate Chip Cookies
Best Chip Cookies in the World
Chocolate
Display Sales

Bart & Judy’s

Redesigning packaging can be one of the most difficult challenges for a packaging designer. It requires striking a balance between giving the packaging a modern and fresh look, while also preserving the legacy and established identity of the brand. The Bart & Judy’s packaging redesign project is a prime example of this challenge.
 
Despite the difficulties, I managed to successfully incorporate all the essential elements such as text, illustrations, and images into the new packaging. The packaging has been upgraded and enhanced without sacrificing the original charm and appeal of the brand.
Kreafinery White 01 1

While some may guess red or green, the answer is actually yellow and black. These colors can be traced back to the era of STD-PCOs (public call booths) and their use in photocopying (Xerox) shops.