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Sosyo Campaign

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Sosyo Campaign

Before India’s independence, Sosyo, the legendary fruit-based carbonated drink brand, was established. With the aim of distinguishing itself from Coca-Cola and Pepsi, Sosyo desired to develop a campaign. Kreafinery created an idea that would appeal to audiences of all ages and make a lasting impression. The campaign received an overwhelmingly positive response, resulting in a significant 18% increase in Sosyo distribution within a mere three months.

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While some may guess red or green, the answer is actually yellow and black. These colors can be traced back to the era of STD-PCOs (public call booths) and their use in photocopying (Xerox) shops.